Apple in Talks to Acquire Jay Z’s Tidal

Apple Inc. is in talks to acquire Tidal, a streaming-music service run by rap mogul Jay Z, according to people familiar with the matter.

Apple is exploring the idea of bringing on Tidal to bolster its Apple Music service because of Tidal’s strong ties to popular artists such as Kanye West and Madonna.

The talks are ongoing and may not result in a deal, these people said. Terms of the potential deal aren't known.

A deal with Tidal would bring two of the most legendary names in hip-hop to Apple’s camp, uniting East Coast and West Coast rap under a single business interest.

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